đź‘‹ The 4th PILLAR is  SOULS:
Self-Organizing-Understanding-Leadership Systems. 

Your AI guide to the Five Pillars of G.R.O.W.T.H. Organizational Development

| HOME | Contact | About | Who We Are | 5 Pillars |
Living Tree of GrowthOD


S.O.U.L.S. Self-Organizing-Understanding-Leadership Systems. We have Axiology and Vujade and some of our own  Instruments/quizzes that are ideal for integrating PERVIEW +  GLOW + SEAM + AAM. Please take these insightful tests:

AXIOGENICS  and


What is Vujade™?

Vujade™ is a playful twist on the French term dĂ©jĂ  vu. While "dĂ©jĂ  vu" means "already seen"—the uncanny sensation that you’ve experienced something before—vuja dĂ© means "never seen" or "seeing the familiar as if for the first time." It’s about experiencing a situation with fresh eyes, noticing new possibilities, and breaking out of habitual thinking.

 

The phrase "VuJaDĂ©"—a playful inversion of "dĂ©jĂ  vu"—was indeed popularized by George Carlin. Carlin used it to describe the experience of looking at something familiar as if seeing it for the first time, turning the usual sense of dĂ©jĂ  vu on its head. In his comedic routines, he explained Vujade™ as "the strange feeling that, somehow, none of this has ever happened before," highlighting the value of fresh perspective and challenging habitual thinking.

 

In organizational and business contexts, Vujade™ has been adopted as a metaphor for innovation and creativity: it encourages leaders and teams to revisit old systems or problems with new eyes, uncovering possibilities that routine thinking might miss. This concept is central to the GrowthOD initiative and the Vujade™ Assessment, which are designed to help teams move beyond static trait analysis and toward dynamic synergy and strategic clarity, as described in your session invitation.

 

What is the Vujade™Assessment?

The Vujade™Assessment is a data-driven tool designed to provide insights into team dynamics, coaching effectiveness, and organizational growth. It is part of the GrowthOD innovation initiative, developed by Bear Mountain Endeavours Inc., with co-creators Dr. Monty G. Miller and Doug Breckenridge. The assessment is intended to help coaches, leaders, and teams move beyond traditional trait analysis and toward creating synergy and strategic clarity.


Start Here: Take the Vujade™ Assessment

Before your first coaching session, both the client and the coach are asked to take the Vujade 15-minute test â€” a breakthrough insight tool that identifies how you see familiar patterns in unfamiliar ways. This test captures the real-time readiness for change, breakthrough thinking, and systemic self-awareness. When you to to Vujade Website https://www.Vujade.ai for first time, you enter name, email, phone, and next day you get you Free login information sent you your email.

How
          to Access Vujade™

Take the Vujade Test Now
Begin the Assessment →


 đź“ž Book a GrowthOD Consultation -

AXIOLOGENICS : Applied Axiological Development Coaching


Introduction: The Science of Value Creation

If SEAM reveals what’s broken and PER helps restory what’s stuck, AXIOGENICS awakens a leader’s capacity to choose what matters most—moment by moment, day by day.

Voice: The Value Conscience of Peter Demarest and Harvey Schoof
Main Text:

Demarest, P. D., & Schoof, H. J. (2010). Answering the central question: How science reveals the keys to success in life, love and leadership. HeartLead Publishing.


Method: Ask the Central Question—“What choice can I make and action can I take, in this moment, to create the greatest net value?”
Impact: Foster decision-making that maximizes value for all stakeholders, moment by moment.
Your Call: Cultivate a culture of conscious, value-driven choices.

        

Known in GROWTH OD as The Inner Compass, AXIOGENICS teaches leaders, coaches, and consultants to ask a single powerful question:

“What action, in this moment, will create the greatest net value?”

This is not a moral question, nor a utilitarian one. It’s a scientific inquiry into value alignment, based on formal axiology: the mathematics and logic of value developed by Robert S. Hartman, later adapted into leadership development frameworks by Peter Demarest, Harvey Schoof, and practitioners across the globe.

In a world overwhelmed by complexity, distraction, and ethical compromise, AXIOGENICS offers a grounded path back to clarity, coherence, and courage. It helps us distinguish between distorted thinking (based in fear, habit, or ego) and value-generative thinking (based in dignity, truth, and purpose).


The Central Question

At the heart of AXIOGENICS is The Central Question:

“What choice or action will create the greatest net value, for myself, others, and the system?”

This question becomes a coaching compass, guiding leaders away from reaction and toward conscious response. It’s a method to cut through noise, pressure, and bias—and surface decisions that uplift the system as a whole.

By developing this habit of value-based awareness, coaches help clients recognize and realign their own thought filters. It is not about “positive thinking,” but value-real thinking: decisions rooted in clarity, context, and character.


Axiological Thinking in a Nutshell

Formal axiology defines three dimensions of value:

1.     Systemic Value â€“ Ideas, rules, goals, systems (e.g., policies, KPIs, plans)

2.     Extrinsic Value â€“ Measurable utility or performance (e.g., skillsets, roles, behaviors)

3.     Intrinsic Value â€“ Unique, irreplaceable worth of persons or beings

Healthy decisions integrate all three dimensions. Distorted thinking overemphasizes one at the expense of others. For example:

·       Over-valuing systemic rules can lead to rigidity or bureaucracy.

·       Over-valuing extrinsic output leads to burnout or depersonalization.

·       Over-valuing intrinsic connection may result in avoiding hard decisions.

AXIOGENICS teaches us to balance and prioritize value in context. It reveals how our inner valuation systems guide (or misguide) our behavior.


The Process of Value Alignment Coaching

In AXIOGENICS-informed coaching, facilitators guide clients through the following process:

1.     Identify a Real-Time Challenge
Something the client is currently facing, struggling with, or avoiding.

2.     Uncover Distorted Thinking Patterns
What limiting beliefs, assumptions, or story filters are at play? (e.g., “If I say no, I’ll disappoint everyone.”)

3.     Name the Value Being Denied
Is dignity, truth, creativity, collaboration, or well-being being ignored?

4.     Ask the Central Question
“What action would create the greatest net value now—not just for me, but for others and the whole?”

5.     Design an Aligned Action
From this insight, the client chooses a small, real, immediate step.

6.     Reinforce the Identity Shift
Coaches reflect the value-generative identity that’s emerging (e.g., “You’re leading with clarity and compassion.”)


AXIOGENICS in Organizational Life

AXIOGENICS becomes transformative in organizations where:

·       Leaders face ethical dilemmas without frameworks.

·       Performance culture eclipses personal growth.

·       Strategic misalignment creates people-system tensions.

·       Decision fatigue or chaos overwhelms clarity.

Example: A healthcare team is asked to increase patient throughput by 15% without increasing staff. The team leader feels caught between systemic expectations (metrics) and intrinsic values (patient dignity). Using AXIOGENICS, she reflects:

“If I simply push for more speed, we violate care. If I resist entirely, we lose influence. But if I co-design a new triage pathway that honors both metrics and meaning, I create the greatest value.”

This results in a hybrid model that improved care time by 10% while preserving personal contact.


AXIOGENICS and P.E.R.V.I.E.W.

While PER focuses on restorying identity, AXIOGENICS anchors choice-making within that new story. Coaches can integrate them seamlessly:

·       In PER Step 4 (Revise), use the Central Question to explore more dignified storylines.

·       In Step 5 (Strategize), help clients choose Little Wow Moments that exemplify value-based action.

·       In Step 7 (Publicize), reinforce that the new story is one of value creation, not just survival.


Common Distorted Thinking Filters

Here are examples of story filters AXIOGENICS helps to reframe:

·       â€śIf I don’t do it perfectly, I’ll fail.” â†’ What’s the value of learning and momentum?

·       â€śThey don’t respect me.” â†’ What value do I place on respect? How can I model it?

·       â€śThere’s no point in trying.” â†’ What potential is being denied? What might shift with one aligned choice?


AXIOGENICS and the Other GROWTH Pillars

·       SEAM: AXIOGENICS guides the design of interventions that don’t just reduce dysfunction but maximize net value.

·       G.L.O.W.: The emotional frequency of love, gratitude, and purpose aligns with high intrinsic valuation.

·       A.A.M.: When decisions rest on unexamined assumptions, AXIOGENICS invites reframing through value prioritization.


Coaching Prompts

Try these value-centric coaching questions:

·       What value are you most committed to in this decision?

·       What assumptions are distorting your perception of value?

·       What does this situation invite you to value more deeply?

·       If dignity and clarity were your compass, what would you do next?

·       What is the long-term value ripple of this choice?


Exercises for Practitioners

1.     Daily Central Question Practice
Begin each day by asking:

What choice today would create the greatest net value?
Write down one answer. Live into it.

2.     The Value Filter Log
For one week, track moments where you acted from clarity vs. reaction. What filters were active? What shifted?

3.     Team Value Jam
In team meetings, pose a dilemma and ask members to respond using the Central Question lens. Notice the shifts.


Final Reflection

AXIOGENICS is the compass that keeps the rest of the GROWTH OD ecosystem in alignment. It doesn’t replace story, energy, diagnostics, or assumptions—but gives all of them direction.

When leaders consistently ask, What will create the greatest value?, they build trust, coherence, and momentum—not just for themselves, but for everyone in their system.

đź§­ Your Invitation:
Where in your work or coaching are you defaulting to urgency instead of value?
What choice, right now, could awaken your Inner Compass?

đź“… Book a Consultation

Schedule a personal session with Dr. David Boje to design your custom GrowthOD plan and assemble your dream consulting team.

Book Now