Your AI guide to the Five Pillars of G.R.O.W.T.H.
Organizational Development

Vujade™ is
a playful twist on the French term déjà vu. While "déjà vu" means "already
seen"—the uncanny sensation that you’ve experienced something
before—vuja dé means "never seen"
or "seeing the familiar as if for the first time." It’s about
experiencing a situation with fresh eyes, noticing new
possibilities, and breaking out of habitual thinking.
The phrase "VuJaDé"—a
playful inversion of "déjà vu"—was indeed popularized by George
Carlin. Carlin used it to describe the experience of
looking at something familiar as if seeing it for the first
time, turning the usual sense of déjà vu on its head. In his
comedic routines, he explained Vujade™ as
"the strange feeling that, somehow, none of this has ever
happened before," highlighting the value of fresh perspective
and challenging habitual thinking.
In organizational and business contexts, Vujade™ has
been adopted as a metaphor for innovation and
creativity: it encourages leaders and teams to revisit
old systems or problems with new eyes, uncovering
possibilities that routine thinking might miss. This concept
is central to the GrowthOD initiative and the Vujade™
Assessment, which are designed to help teams move beyond
static trait analysis and toward dynamic synergy and strategic
clarity, as described in your session invitation.
What is the Vujade™Assessment?
The Vujade™Assessment is a
data-driven tool designed to provide insights into team
dynamics, coaching effectiveness, and organizational growth.
It is part of the GrowthOD innovation initiative, developed by
Bear Mountain Endeavours Inc., with co-creators Dr. Monty G.
Miller and Doug Breckenridge. The assessment is intended to
help coaches, leaders, and teams move beyond traditional trait
analysis and toward creating synergy and strategic clarity.
Before your first coaching session, both the client and the coach are asked to take the Vujade 15-minute test — a breakthrough insight tool that identifies how you see familiar patterns in unfamiliar ways. This test captures the real-time readiness for change, breakthrough thinking, and systemic self-awareness. When you to to Vujade Website https://www.Vujade.ai for first time, you enter name, email, phone, and next day you get you Free login information sent you your email.

If SEAM reveals what’s broken and PER helps restory what’s stuck, AXIOGENICS awakens a leader’s capacity to choose what matters most—moment by moment, day by day.
Voice: The Value Conscience of
Peter Demarest and Harvey Schoof
Main Text:
Demarest,
P. D., & Schoof, H. J. (2010). Answering the central question: How science reveals
the keys to success in life, love and leadership.
HeartLead Publishing.
Method: Ask the
Central Question—“What choice can I make and action can I
take, in this moment, to create the greatest net value?”
Impact: Foster
decision-making that maximizes value for all stakeholders,
moment by moment.
Your Call: Cultivate a
culture of conscious, value-driven choices.
Known in GROWTH OD as The
Inner Compass, AXIOGENICS teaches leaders,
coaches, and consultants to ask a single powerful question:
“What action,
in this moment, will create the greatest net value?”
This is not a moral
question, nor a utilitarian one. It’s a scientific
inquiry into value alignment, based
on formal axiology: the mathematics and logic of value developed
by Robert S. Hartman, later adapted into leadership development
frameworks by Peter Demarest, Harvey Schoof, and practitioners
across the globe.
In a world overwhelmed
by complexity, distraction, and ethical compromise, AXIOGENICS
offers a grounded path back to clarity, coherence, and courage.
It helps us distinguish between distorted thinking (based in
fear, habit, or ego) and value-generative thinking (based in
dignity, truth, and purpose).
At the heart of
AXIOGENICS is The Central Question:
“What choice
or action will create the greatest net value, for myself,
others, and the system?”
This question becomes
a coaching compass, guiding leaders away from reaction and
toward conscious response. It’s a method to cut through noise,
pressure, and bias—and surface decisions that uplift the system
as a whole.
By developing this
habit of value-based awareness, coaches help clients recognize
and realign their own thought filters. It is not about “positive
thinking,” but value-real thinking:
decisions rooted in clarity, context, and character.
Formal axiology
defines three dimensions of value:
1. Systemic
Value – Ideas, rules, goals,
systems (e.g., policies, KPIs, plans)
2. Extrinsic
Value – Measurable utility or
performance (e.g., skillsets, roles, behaviors)
3. Intrinsic
Value – Unique, irreplaceable worth
of persons or beings
Healthy decisions
integrate all three dimensions. Distorted thinking
overemphasizes one at the expense of others. For example:
· Over-valuing systemic
rules can lead to rigidity or
bureaucracy.
· Over-valuing extrinsic
output leads to burnout or
depersonalization.
· Over-valuing intrinsic
connection may result in avoiding
hard decisions.
AXIOGENICS teaches us
to balance and prioritize value in
context. It reveals how our inner valuation systems
guide (or misguide) our behavior.
In AXIOGENICS-informed
coaching, facilitators guide clients through the following
process:
1. Identify
a Real-Time Challenge
Something the client is currently facing, struggling with, or
avoiding.
2. Uncover
Distorted Thinking Patterns
What limiting beliefs, assumptions, or story filters are at
play? (e.g., “If I say no, I’ll disappoint everyone.”)
3. Name
the Value Being Denied
Is dignity, truth, creativity, collaboration, or well-being
being ignored?
4. Ask
the Central Question
“What action would create the greatest net value now—not
just for me, but for others and the whole?”
5. Design
an Aligned Action
From this insight, the client chooses a small, real, immediate
step.
6. Reinforce
the Identity Shift
Coaches reflect the value-generative identity that’s emerging
(e.g., “You’re leading with clarity and compassion.”)
AXIOGENICS becomes
transformative in organizations where:
· Leaders
face ethical dilemmas without frameworks.
· Performance
culture eclipses personal growth.
· Strategic
misalignment creates people-system tensions.
· Decision
fatigue or chaos overwhelms clarity.
Example:
A healthcare team is asked to increase patient throughput by 15%
without increasing staff. The team leader feels caught between
systemic expectations (metrics) and intrinsic values (patient
dignity). Using AXIOGENICS, she reflects:
“If I simply push for
more speed, we violate care. If I resist entirely, we lose
influence. But if I co-design a new triage pathway that honors
both metrics and meaning, I create the greatest value.”
This results in a
hybrid model that improved care time by 10% while preserving
personal contact.
While PER focuses on
restorying identity, AXIOGENICS anchors choice-making within
that new story. Coaches can integrate them seamlessly:
· In
PER Step 4 (Revise), use the Central Question to explore more
dignified storylines.
· In
Step 5 (Strategize), help clients choose Little Wow Moments that
exemplify value-based action.
· In
Step 7 (Publicize), reinforce that the new story is one
of value creation, not just survival.
Here are examples of
story filters AXIOGENICS helps to reframe:
· “If
I don’t do it perfectly, I’ll fail.” →
What’s the value of learning and momentum?
· “They
don’t respect me.” → What value do
I place on respect? How can I model it?
· “There’s
no point in trying.” → What
potential is being denied? What might shift with one aligned
choice?
· SEAM: AXIOGENICS
guides the design of interventions that don’t just reduce
dysfunction but maximize net value.
· G.L.O.W.: The
emotional frequency of love, gratitude, and purpose aligns with
high intrinsic valuation.
· A.A.M.: When
decisions rest on unexamined assumptions, AXIOGENICS invites
reframing through value prioritization.
Try these
value-centric coaching questions:
· What
value are you most committed to in this decision?
· What
assumptions are distorting your perception of value?
· What
does this situation invite you to value more deeply?
· If
dignity and clarity were your compass, what would you do next?
· What
is the long-term value ripple of this choice?
1. Daily
Central Question Practice
Begin each day by asking:
What choice
today would create the greatest net value?
Write down one answer. Live into it.
2. The
Value Filter Log
For one week, track moments where you acted from clarity vs.
reaction. What filters were active? What shifted?
3. Team
Value Jam
In team meetings, pose a dilemma and ask members to respond
using the Central Question lens. Notice the shifts.
AXIOGENICS is the
compass that keeps the rest of the GROWTH OD ecosystem in
alignment. It doesn’t replace story, energy, diagnostics, or
assumptions—but gives all of them direction.
When leaders
consistently ask, What will create
the greatest value?, they build trust,
coherence, and momentum—not just for themselves, but for
everyone in their system.
đź§ Your
Invitation:
Where in your work or coaching are you defaulting to urgency
instead of value?
What choice, right now, could awaken your Inner Compass?
Schedule a personal session with Dr. David Boje to design your custom GrowthOD plan and assemble your dream consulting team.
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