Disney as Tamara‑land (AOMJ)
Foundational research on multi‑story, multi‑site organizational life.
Story • Science • Gratitude
Transform your
organization with GrowthOD Story Coaching
Transform your
organization with GrowthOD Story Coaching
We help leaders reduce hidden costs, elevate culture, and accelerate results by aligning narrative, neuroscience, and socio‑economic data. Our Five Pillars create measurable impact without losing the soul of your organization.
No
pressure. We listen, assess fit, and propose a
right‑sized pilot.
Free Cutting Edge Story Solutions to most common Coaching and Consulting Problems
Be the Hero of Your Story
“You were born into a story — but you can restory the ending.”
We help leaders and teams reauthor outdated narratives
into new, empowering stories that drive results.
We do the Science of Story in the Classic 1991 Study
“Doug begins by giving terse reference to two precedent stories… The first story, about the printing division performing badly in the past… the second story Doug invokes is about the folks who left for Epsilon, a story that has several versions... Doug gives a new slant to a founding story that gives a new slant on the rationale for the impending demise of one of several divisions.”
— Boje (1991a)
Reference:
Boje, D. M. (1991a). The storytelling organization:
A study of story performance in an office supply firm.
Administrative Science Quarterly, 36(1), 106–126.
The Five Pillars of GrowthOD
Choose one pillar for a focused engagement or combine
several for a comprehensive transformation.
- PERVIEW: Mindfulness, quantum storytelling & embodied change
- GLOW: Gratitude-rooted leadership practices & recognition systems
- SEAM: Socio-economic diagnostics to expose and reduce hidden costs
- SOULS: Self-organizing leadership systems & sensemaking tools
- AAM: Making assumptions explicit, testable, and actionable
🎁 Free Resource for Coaches & Consultants
“7 Mistakes Coaches and Consultants Make About Storytelling”
Learn how narrative traps block transformation — and how to avoid them. Grounded in the research of Boje, Parr-Rud, and Rosile.
🎁 Get Your Free Download
“7 Mistakes Coaches and Consultants Make About Storytelling” Learn how to avoid common narrative traps that block transformation — grounded in the research of Boje, Parr-Rud, and Rosile.
What to Expect From GrowthOD
- 🎯 Pilots (6–12 weeks): Testable engagements with story audits, coaching, and dashboards.
- 📈 Programs (3–12 months): Integrated interventions + capability transfer.
- 📘 Resources: PowerPoints, diagnostics, and access to foundational research.
Outcomes You Can Measure
- ⬇️ Reduce hidden costs
- ⬆️ Improve engagement, trust, and retention
- 🧭 Improve decision-making through clear narratives and aligned values
- 🔄 Sustain change through cultural storytelling and sensemaking rituals
Tools:
- PERVIEW'S Mindfulness
Quiz
- GLOW's Quantum Wisdom Scan
- Appreciative Intelligence® Test
- VuJaDe.ai Test | Vujade™ Team.
- Axiogenics VQ Profile Assessment
ching (PERVIEW & GLOW)
- Team workshops (SEAM)
-
Storytelling for Decision-Making Using Precedents
Quoted Example
“Doug begins by giving terse reference to two precedent stories… The first story, about the printing division performing badly in the past… the second story Doug invokes is about the folks who left for Epsilon, a story that has several versions... Doug gives a new slant to a founding story that gives a new slant on the rationale for the impending demise of one of several divisions.”
— Boje, (1991a)
Boje, D. M. (1991a). The storytelling organization: A study of story performance in an office supply firm. Administrative Science Quarterly, 36(1), 106–126.
↳ Reprinted in Organizational Psychology, Vol. III. P. Stone & M. Cannon (Eds.), Ashgate, 1997.
Get the PDF now
Programs (3–12 months)
Scale the practices that work; build internal capability and dashboards.
- SEAM diagnostic + interventions
- Gratitude culture systems
- Capability transfer and train‑the‑trainer
-
Storytelling for Making Sense of Unfolding Change
Quoted Example
“In observing my consulting with these clients, we spent much of our time telling and interpreting stories in informal turn-by-turn conversations to stay current with critical changes unfolding throughout the organisation... Storytelling, not surveys, was the preferred sense-making currency.”
— Boje, (1991b) -
Boje (1991b). Consulting and change in the storytelling organization. Journal of organizational change management, 4(3), 7-17. Get the PDF now
Expected Outcomes
↓ Hidden costsLess waste
in time, turnover, meetings
Restorying Sales and Value Through Narratives
↑ EngagementRecognition
& meaning at work
Embodied and Neural Storytelling for Trust and Rapport
↑ Decision qualityClear
values & assumptions
torytelling for Surfacing Unheard Voices
↑ Sustainable resultsHealthy
culture & processes
GrowthOD book by David Boje and Olivia Parr-Rud (2025)
📘 Get Your Free Copy of the GrowthOD Book
Enter your name and email to receive a free PDF of GROWTH OD: Gratitude-Rooted Organizational Wisdom, Transformation & Healing.
Transform Your Organization
with Story, Science, and Gratitude
Join the GrowthOD collaborative led by Dr. David Boje — where narrative science meets socio-economic diagnostics, value systems, and gratitude practices to create real, measurable transformation.
We align your stories with your values, data, and systems to drive lasting change.
👉 Ready to align your
organization's story with meaningful outcomes? CONTACT OUR
TEAM
Frequently Asked Questions
How is GrowthOD different from traditional OD?
Can we choose which pillars to apply?
Contact details: 