Members Only Integrates SALES FUNNEL ROAD MAP

 

STAGE 1: ENGAGEMENT (Weeks 1-4) You're here



LANDING PAGES


1. PMQ landing page


2. DHA landing page


3. Land Page for 30 minute call about GrowthOD Pillars

4. Personal Mindfulness Quiz Converter - converts email response to PMQ to a row on PMQ Excel Sheet, that can copy into Excel sheet


IMMEDIATE NEXT STEPS (This Week, Oct 23 to the end of the Month):

1. Created a Simple Landing Page (15 min), Set up at GrowthOD.org with:

"Book a Free 30-Min Quantum Storytelling Audit"

 

Schedule 30-Minute Free Perview 'Quantum Storytelling Audit' on Zoom with Dr. Boje

 

2. Add to Your Newsletter (Next Issue) "Completed the PMQ assessment? Let's go deeper. Book your free 30-minute Quantum Storytelling Audit where we'll analyze your unique mindfulness pattern and identify your biggest breakthrough opportunity."

3. Follow-Up Email Sequence (Automated) For people who take assessments but don't book:


The sequence of LinkedIn contacts I will make Day 3, 7, and 14

 

LinkedIn contact 1: Warm Intro + Storytelling Organization Hook (Send Immediately on Opt-In)

Subject Line: Tired of one-voice meetings? Say hi to Quantum Storytelling.


Preheader: Dr. David Boje here – let’s rewrite your team’s stuck stories. Body:

Hi [First Name], ever sat through a meeting where one loud voice steamrolls the rest, leaving your team drained and stuck? That’s monologue in action – and it’s killing your breakthroughs. I’m Dr. David Boje, founder of GrowthOD, and I’ve spent decades decoding how Storytelling Organization – the art of weaving past, present, and future narratives – transforms leadership. No more burnout or groupthink. Just vibrant, polyphonic teams where every voice sparks change. Here’s your first step: The Other Side of Mindfulness, a free guide that swaps generic “Zen” for a quantum approach to restorying your work. It’s built for coaches, consultants, and leaders like you to spot entangled narratives and unlock real shifts. Grab Your Free Mindfulness Guide Now – takes 2  or 3 minutes. Reply and tell me: What’s one “stuck” story in your team right now? To your quantum leap,

Dr. David Boje
Co-Founder, GrowthOD
P.S. This guide’s your intro to Quantum Storytelling. Expect tools, not fluff. CTA Goal: 10-20% click-through to guide. Track opens for segmentation.


LinkedIn contact 2: Pain Point + Free Resource Push (Send Day 3 After Email 1)

Subject Line: Why monologues are burning out your team.


Preheader: Free guide to flip stuck stories into dialogic wins. Body: Hey [First Name],

Picture this: Your team’s in a rut, recycling the same old ideas because one voice dominates. Sound familiar? That’s monologic leadership – and it’s a silent killer of creativity and connection. I’m Dr. David Boje, and my Storytelling approach at GrowthOD flips this on its head. Instead of silencing voices, we amplify them, using entangled narratives to transform chaos into collaboration. The result? Teams that thrive, not just survive. My free guide, The Other Side of Mindfulness, shows you how to ditch shallow fixes and start restorying:

Download Your Free Guide Now What’s one monologue you’ve noticed in your work? Hit reply – I’m curious. To vibrant teams,


Dr. David Boje
Co-Founder, GrowthOD
P.S. Coaches love this guide’s practical steps for client transformations. Free, instant access. CTA Goal: Increase guide downloads; re-engage non-clickers with a Day 7 nudge (e.g., “Still stuck in monologue? This guide’s your way out”).


LinkedIn contact 3: Strong CTA to Assessment (Send Day 7 or Post-Guide Download)

Subject Line: Is your team’s dialogue healthy? Find out for free.


Preheader: 2-minute assessment to unlock your polyphonic potential. Body: [First Name], When was the last time your team’s meeting felt like a genuine dialogue – not a monologue dressed up as collaboration? If you’re sensing burnout or missed ideas, your team’s narrative health might need a checkup. I’m Dr. David Boje, and my Storytelling tools at GrowthOD help leaders like you turn flat meetings into polyphonic powerhouses. You’ve seen The Other Side of Mindfulness (or grab it here). Now, let’s get personal. The Dialogic Health Assessment is a free, two or three-minute tool to diagnose your team’s narrative flow. It reveals:

Take Your Free Assessment Now

Reply with your score – I’d love to talk next steps. Plus, want a deeper dive? Book a free 30-min Quantum Storytelling Audit here. To the ensemble leadership,


Dr. David Boje
Co-Founder, GrowthOD
P.S. This assessment’s a game-changer for consultants. See why Fortune 500 leaders swear by it. CTA Goal: 20% assessment completion; 20% of completers book the audit as a tripwire to paid offers.

 

More Follow-up

 Access t more free tools, gifts, and repositories at GrowthOD.org/tools

 

4. Testimonial Collection After successful sessions, ask for:


METRICS TO TRACK:

📊 Newsletter open rate (aim for 40%+) 📊 Assessment completion rate (aim for 10-20%) 📊 Audit booking rate (aim for 20% of assessment takers) 📊 Audit-to-paid conversion (aim for 30-50%)

 

STAGE 2: ASSESSMENT CONVERSION (Ongoing)

What are you waiting for?

FREE What's Your  PMQ Personal Mindfulness Quotient?

 

Take 3 minutes and do FREE qquantum Dialogue Health
                assessmetn for your teams

FREE Dialogue Health Assessment for your TEAM

 

Add a CTA in every newsletter issue

STAGE 3: LEAD MAGNET (Next Step) Create a deeper free offer for those who complete assessments:

STAGE 4: TRIPWIRE OFFER (Low Commitment)

David, Tanya, and Doug’s Quantum Coaching Sprint 🚀

After experiencing the PERVIEW framework, continue your transformation with a personalized 90-minute Quantum Coaching Sprint with Dr. David Boje.

$75

📅 Friday December 5th, 2025 on Zoom

🕐 10:00 AM - 11:30 AM MST

90-Minute Personalized Coaching Session

Sign Up Now for Coaching Sprintceeds support veterans and their families through PerView Inc., a 501(c)(3) nonprofit.

STAGE 5: CORE OFFER (Main Revenue)

STAGE 6: RETENTION & UPSELL





Funnel Build out Step-by-Step

1.     Lead Magnet Landing Page (Free Workshop or Challenge)

 

      Copy, branding, visuals (colors, pictures, logos)

 

      Social proof (testimonials)

 

      “Value” Price vs “Actual” Price (for perceived value)

 

      FAQ section

 

2.     Confirmation Page Copy

 

      Clear next steps

 

      Emails to look for

 

      Whitelist instructions

 

      Immediate action items (e.g., join group, save dates)

 

3.     Confirmation Email / Onboarding Email

 

      Detailed next steps

 

      Portal or community access

 

      Explanation of what to expect (emails, sessions, etc.)

 

4.     Momentum Email Sequence (3–5 Emails)

 

      Personal story (pain to paradise)

 

      Edification and credibility

 

      Framework overview or method intro

 

      Small wins or tips

 

      Generic to repurpose for future offers


5.     Pre-Scheduled Homework Emails

 

      Automated, timed delivery

 

      Tie into challenge/workshop structure

 

6.     Community Post (Day 1 Welcome)

 

      Intro post with tagging

 

      What to do first

 

      Group rules or engagement request

 

7.     Lead Magnet Fulfillment

 

      Free version: Worksheets, videos, PDFs

 

      Paid upgrade: Extra modules, deeper videos, templates

 

8.     Upsell Email Sequence (5–10 Emails)

 

      Story-based and solution-focused

 

      Community versions for direct buy links

 

      CTA to upsell landing page

 

9.     Upsell Landing Page

 

      Offer details, testimonials, urgency

 

      Bonus stack

 

      FAQ + money-back guarantee if applicable

 

10.  Upsell Confirmation Page

 

o   Purchase success message

 

o   How to access coaching program or next level

 

o   Immediate call to action (e.g., join orientation)


11.  Upsell Fulfillment

 

o   Portal access

 

o   Kickoff welcome email

 

o   Weekly workflow or calendar onboarding

 

 

 

🧠 Suggested Additions / Enhancements

12.  Tagging + Pipeline Automation

 

o   Use Go High Level tags to segment leads:

o   e.g., “Registered Lead Magnet,” “Upsell Buyer,” “No Show,” “Hot Lead”

 

o   Use pipelines to track leads from cold → booked → enrolled

 

13.  SMS Automation (Optional but Effective)

 

      SMS reminder before workshop starts

 

      Text for link access

 

      “Thanks for registering!” or last-chance offer texts

 

14.  Workshop Show-Up Flow

 

      Reminder emails (24h, 1h, 10min before)

 

      Calendar link with event

 

      Replay access email (if applicable)

 

15.  Cart Abandonment Flow (if you’re selling something)

 

      “You left something behind” email

 

      Bonus expiring / reminder sequence

 

16.  Post-Upsell Nurture Sequence


      If they buy: Kickoff nurture for onboarding

 

      If they don’t buy: Downsell sequence or waitlist for next round

 

17.  Review & Testimonial Capture

 

      Set up an automated email asking for feedback or testimonials

 

      Include link to a form or ask for video reviews

 

18.  Survey for Non-Buyers or Drop-Offs

 

      “Why didn’t you buy?” survey

 

      Market research for optimization

 

 

 

 

 

·       Free lead mag
o   Someone registers
o   5 emails: Hw, engagement, etc. > upsell to low-cost


·       Low-cost something $27
o   LM + low cost
o   Skip the upsell to low cost
o   Either
§  That 5 emails w/o low cost upsell, or
§  New 5-7 emails to a mid-cost upsell

 

 

If they buy nothing, start them on a welcome nurturing email sequence.

 

Sales Funnel Alignment

Funnel Activation Strategy

Awareness

Use messaging that connects to the prospect’s deeper goals and values

Interest

Share stories or testimonials that evoke empathy and resonance

Interest

Offer relatable scenarios that reflect the prospect’s current pain points

Consideration

Present a compelling future state enabled by your product/service

Intent

Provide tools or frameworks that help prospects articulate their goals

Evaluation

Showcase how your solution supports execution and accountability

Decision

Reinforce long-term value and transformation through case studies or PMQ insights