STAGE
1: ENGAGEMENT (Weeks 1-4) You're
here ✅
3. Land
Page for 30 minute call about GrowthOD Pillars
4. Personal
Mindfulness Quiz Converter - converts email response
to PMQ to a row on PMQ Excel Sheet, that can copy into Excel
sheet
IMMEDIATE
NEXT STEPS (This Week, Oct 23 to the end of the Month):
1.
Created a Simple Landing Page (15
min), Set up at GrowthOD.org with:
"Book a
Free 30-Min Quantum Storytelling Audit"
Schedule
30-Minute
Free Perview 'Quantum Storytelling Audit' on Zoom with Dr.
Boje
2. Add
to Your Newsletter (Next
Issue) "Completed the PMQ assessment? Let's go deeper. Book
your free 30-minute Quantum Storytelling Audit where we'll
analyze your unique mindfulness pattern and identify your
biggest breakthrough opportunity."
3.
Follow-Up Email Sequence
(Automated) For people who take assessments but don't book:
LinkedIn contact 1: Warm Intro +
Storytelling Organization Hook (Send Immediately on Opt-In)
Subject Line: Tired of one-voice meetings?
Say hi to Quantum Storytelling.
Preheader: Dr. David Boje here – let’s rewrite your team’s stuck
stories. Body:
Hi [First Name], ever sat through a meeting
where one loud voice steamrolls the rest, leaving your team
drained and stuck? That’s monologue in action – and it’s killing
your breakthroughs. I’m Dr. David Boje, founder of GrowthOD, and
I’ve spent decades decoding how Storytelling Organization – the
art of weaving past, present, and future narratives – transforms
leadership. No more burnout or groupthink. Just vibrant,
polyphonic teams where every voice sparks change. Here’s your
first step: The Other Side of Mindfulness, a free guide that
swaps generic “Zen” for a quantum approach to restorying your
work. It’s built for coaches, consultants, and leaders like you
to spot entangled narratives and unlock real shifts. Grab Your Free Mindfulness Guide Now –
takes 2 or 3
minutes. Reply and tell me: What’s one “stuck” story in your
team right now? To your quantum leap,
Dr. David Boje
Co-Founder, GrowthOD
P.S. This guide’s your intro to Quantum Storytelling. Expect
tools, not fluff. CTA Goal: 10-20% click-through to guide. Track
opens for segmentation.
LinkedIn contact 2: Pain Point + Free
Resource Push (Send Day 3 After Email 1)
Subject Line: Why monologues are burning out
your team.
Preheader: Free guide to flip stuck stories into dialogic wins.
Body: Hey [First Name],
Picture this: Your team’s in a rut, recycling
the same old ideas because one voice dominates. Sound familiar?
That’s monologic leadership – and it’s a silent killer of
creativity and connection. I’m Dr. David Boje, and my
Storytelling approach at GrowthOD flips this on its head.
Instead of silencing voices, we amplify them, using entangled
narratives to transform chaos into collaboration. The result?
Teams that thrive, not just survive. My free guide, The Other
Side of Mindfulness, shows you how to ditch shallow fixes and
start restorying:
Download Your Free Guide Now What’s one
monologue you’ve noticed in your work? Hit reply – I’m curious.
To vibrant teams,
Dr. David Boje
Co-Founder, GrowthOD
P.S. Coaches love this guide’s practical steps for client
transformations. Free, instant access. CTA Goal: Increase guide
downloads; re-engage non-clickers with a Day 7 nudge (e.g.,
“Still stuck in monologue? This guide’s your way out”).
LinkedIn contact 3: Strong CTA to
Assessment (Send Day 7 or Post-Guide Download)
Subject Line: Is your team’s dialogue
healthy? Find out for free.
Preheader: 2-minute assessment to unlock your polyphonic
potential. Body: [First Name], When was the last time your
team’s meeting felt like a genuine dialogue – not a monologue
dressed up as collaboration? If you’re sensing burnout or missed
ideas, your team’s narrative health might need a checkup. I’m
Dr. David Boje, and my Storytelling tools at GrowthOD help
leaders like you turn flat meetings into polyphonic powerhouses.
You’ve seen The Other Side of Mindfulness (or grab it here). Now, let’s get personal. The
Dialogic Health Assessment is a free, two or three-minute tool
to diagnose your team’s narrative flow. It reveals:
Reply with your score – I’d love to talk next
steps. Plus, want a deeper dive? Book a free 30-min Quantum
Storytelling Audit here. To the ensemble leadership,
Dr. David Boje
Co-Founder, GrowthOD
P.S. This assessment’s a game-changer for consultants. See why
Fortune 500 leaders swear by it. CTA Goal: 20% assessment
completion; 20% of completers book the audit as a tripwire to
paid offers.
More Follow-up
Access
t
more free tools, gifts, and repositories at GrowthOD.org/tools
4.
Testimonial Collection After
successful sessions, ask for:
METRICS
TO TRACK:
📊
Newsletter open rate (aim for 40%+) 📊
Assessment completion rate (aim for 10-20%) 📊 Audit
booking rate (aim for 20% of assessment takers) 📊
Audit-to-paid conversion (aim for 30-50%)
STAGE
2: ASSESSMENT CONVERSION (Ongoing)
FREE What's
Your PMQ Personal Mindfulness Quotient?
FREE
Dialogue
Health Assessment for your TEAM
Add a
CTA in every newsletter issue
STAGE
3: LEAD MAGNET (Next Step) Create
a deeper free offer for those who complete assessments:
STAGE
4: TRIPWIRE OFFER (Low Commitment)
After experiencing the
PERVIEW framework, continue your transformation with a
personalized 90-minute Quantum Coaching Sprint with Dr. David
Boje.
$75
📅 Friday December 5th, 2025 on Zoom
🕐 10:00 AM - 11:30 AM MST
90-Minute Personalized Coaching
Session
Sign
Up Now for Coaching Sprintceeds
support veterans and their families through PerView Inc., a
501(c)(3) nonprofit.
STAGE
5: CORE OFFER (Main Revenue)
STAGE
6: RETENTION & UPSELL
○
Copy, branding, visuals (colors, pictures, logos)
○ Social
proof
(testimonials)
○ “Value” Price vs “Actual” Price (for perceived value)
○ FAQ section
○ Clear
next
steps
○ Emails to look for
○ Whitelist instructions
○ Immediate action items (e.g., join group, save dates)
○ Detailed
next
steps
○ Portal or community access
○ Explanation of what to expect
(emails, sessions, etc.)
○ Personal
story
(pain to paradise)
○ Edification
and
credibility
○ Framework overview or method intro
○ Small wins or tips
○ Generic to repurpose for future
offers
○ Automated, timed delivery
○ Tie into challenge/workshop structure
○ Intro
post
with tagging
○ What to do first
○ Group rules or engagement request
○ Free version: Worksheets, videos, PDFs
○ Paid upgrade: Extra modules,
deeper videos, templates
○ Story-based
and
solution-focused
○ Community versions for direct buy links
○ CTA to upsell landing page
○ Offer details, testimonials, urgency
○ Bonus
stack
○ FAQ + money-back guarantee if applicable
o Purchase
success
message
o How
to
access coaching program or
next level
o Immediate call to action (e.g., join orientation)
o Portal
access
o Kickoff welcome email
o Weekly workflow or calendar onboarding
o Use Go High Level tags to segment leads:
o e.g., “Registered Lead Magnet,” “Upsell Buyer,” “No Show,” “Hot Lead”
o Use
pipelines
to track leads from cold
→ booked → enrolled
● SMS reminder before workshop starts
● Text for link access
● “Thanks for registering!” or last-chance offer texts
● Reminder emails (24h, 1h, 10min before)
● Calendar
link with event
● Replay access email (if applicable)
● “You left something behind” email
● Bonus expiring / reminder sequence
● If they buy: Kickoff nurture for onboarding
● If
they
don’t buy: Downsell sequence or waitlist for next round
● Set up an automated email asking for feedback or testimonials
● Include
link to a form or ask
for video reviews
● “Why didn’t you buy?” survey
● Market research for optimization
·
Free
lead mag
o Someone registers
o 5 emails: Hw, engagement, etc. > upsell to
low-cost
· Low-cost something $27
o LM + low cost
o Skip the upsell to low cost
o Either
§ That 5 emails w/o low cost upsell, or
§ New 5-7 emails to a mid-cost upsell
If they buy nothing,
start them on a welcome nurturing email sequence.
|
Sales Funnel Alignment |
Funnel Activation Strategy |
|
Awareness |
Use messaging that connects to the
prospect’s deeper goals and values |
|
Interest |
Share stories or testimonials that evoke
empathy and resonance |
|
Interest |
Offer relatable scenarios that reflect the
prospect’s current pain points |
|
Consideration |
Present a compelling future state enabled by
your product/service |
|
Intent |
Provide tools or frameworks that help
prospects articulate their goals |
|
Evaluation |
Showcase how your solution supports
execution and accountability |
|
Decision |
Reinforce long-term value and transformation
through case studies or PMQ insights |